The e-cigarette e-commerce marketplace
December 10, 2020
The electronic cigarette (e-cigarette) marketplace is maturing into a billion-greenback marketplace. Growth includes new channels of obtain not sufficiently assessed, together with World-wide-web sales of e-cigarettes. This study identifies distinctive e-cigarette World wide web seller traits, which includes geographic locale, promotional tactics, utilization of social networking, presence/absence of age verification, and customer warning representation.
We done structured Web internet search engine queries and made use of inclusion/exclusion criteria to determine e-cigarette distributors. We then performed written content Examination of characteristics of fascination.
Our examination yielded 57 e-cigarette World wide web suppliers such as fifty four.4% (n=31) that marketed exclusively online. The overwhelming majority of internet sites (ninety six.five%, n=55) were being located in the U.S. Distributors applied several different gross sales advertising methods to market place e-cigarettes together with 70.two% (n=forty) that utilised multiple social network assistance (SNS) and forty two.one% (n=24) that utilized more than one advertising gross sales methods. Most sellers (68.four%, n=39) displayed one or more wellness warnings on their website, but generally shown them in smaller font or in their conditions and terms. Also, 35.one% (n=20) of sellers didn’t have any detectable age verification method.
E-cigarette Online vendors are actively engaged in several marketing activities to raise the charm and existence in their products and solutions on the web. From the absence of FDA regulations particular to the net, the e-cigarette e-commerce marketplace is probably going to improve. This digital setting poses special problems necessitating targeted coverage-building which includes robust online age verification, monitoring of SNS marketing, and bigger scrutiny of particular kinds of selling promotional tactics.